BlindAge®
Brand Identity Firm
A new age of meaningful transformation has begun for individuals and businesses alike. We're excited to announce a significant milestone for our brand. This update reflects our clarity, growth, and expanded capabilities.
Our BlindAge® Book showcases our history and stories. Our brand collateral includes business cards, letterheads, brochures, flyers, website design, email templates, tote bags, caps, stickers, banners, custom stationery, and more, ensuring a consistent and impactful presence across all touchpoints.
Brand Strategy:
We aim to make the world better by creating brands that transcend products and services. Our transition to BlindAge symbolizes a fresh start and meaningful transformation, with core traits of being visionary, supportive, creative, and trustworthy.
Visual Identity:
Our identity includes primary and secondary logos, high-contrast monochromatic images, a black, white, gray, and light gray color palette, Mont Font Bold + Black for headlines, complementary body text fonts, custom icons, and unique patterns and textures.
Communication Guidelines:
Brands should use their unique identities—heritage, innovation, customer experience, or sustainability—to stand out. Strong identities enhance value through prestige, reliability, and ethics, fostering loyalty and resilience.
A key element of our refresh is our new website design, which serves as the digital face of BlindAge. The updated site features a modern, sleek design aligned with our visual identity and offers an enhanced user experience with intuitive navigation.
"The Economy of Identities," explores the evolution of identity from lineage-based to personal and brand identities. Modern identity includes personal, social, cultural, and national aspects. Brands leverage unique identities based on heritage, innovation, customer experience, or sustainability to differentiate themselves and enhance perceived value. Strong brand identities foster loyalty and resilience, while adaptability to market trends ensures relevance and competitive advantage.
