We Don't Know Namibia
Discover Hidden Gems of Namibia
"We Don't Know Namibia" is a bold and innovative campaign aimed at challenging both locals and tourists to discover the hidden gems of Namibia. Our mission was to create a brand that not only promotes tourism but also instills a sense of pride and curiosity among Namibians about their own country. The campaign leverages striking visuals, engaging content, and a consistent brand voice to make an impactful statement.
Brand Strategy:
The "We Don't Know Namibia" concept, encapsulated in its provocative name, is designed to challenge perceptions, ignite curiosity, and encourage both domestic and international tourism by highlighting the country's unknown and unexplored aspects. The campaign showcases Namibia's diverse landscapes, cultures, and wildlife, promoting exploration and adventure.
Visual Identity:
"We Don't Know Namibia" is a tourism campaign designed to inspire curiosity and exploration of Namibia's hidden gems. It features a bold logo, a warm color scheme reflecting the landscape, and visually engaging elements like exhibition booths, billboards, and vehicle wraps. The campaign uses striking visuals and provocative messaging to encourage both locals and tourists to discover Namibia's diverse landscapes, cultures, and wildlife.
Experience:
The user experience focuses on social media and a website. Social media posts on Instagram, Facebook, and Twitter share captivating visuals and stories to spark curiosity and drive engagement. The user-friendly website provides detailed information on Namibia's attractions and travel tips
Since the launch of the "We Don't Know Namibia" campaign, we have seen a significant increase in interest and engagement across all platforms. Website traffic has surged, social media engagement has increased, and there has been a noticeable uptick in tourism inquiries and bookings.
