Are You Tellingstory or Are You Storytelling?

There’s a fine but powerful distinction between the two.

Telling a story is Transactional

It’s saying:

• 🚪 “We exist.”
• 📢 “We have this product.”
• 💰 “Here’s why you should buy it.”

It’s surface-level. Informative, but not transformative. It’s what brands do when they focus on what they are instead of why they matter. It’s bullet points, features, and marketing lingo that tries to convince rather than connect.

Storytelling, on the other hand, is transformational.

• It’s not just words—it’s an experience.
• It doesn’t just inform—it immerses.
• It doesn’t just describe—it moves people.

Storytelling makes your audience feel something. It gives them a reason to care, a reason to believe, a reason to choose you over the countless others offering the same thing. Because brands aren’t built on products or services alone—they’re built on emotions, memories, and meaning.c

So let me ask you:

Are you simply Telling a story—or are you Storytelling?

Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

by Pedro Mateus